I need to share something that might piss you off.

You're probably sitting on $10K+ in your email list right now. Not potential revenue. Actual money that's already there, waiting to be collected.

And you can extract it in the next 30 days without adding a single new subscriber.

Let me prove it with math.

Say you have 2,000 subscribers. Industry average says 2% will buy from any given campaign. That's 40 buyers.

But that 2% includes everyone who treats their list like a dumping ground for random thoughts and helpful tips.

When you apply multiplication thinking instead of optimization thinking?

That number jumps to 5-8%.

2,000 subscribers. 6% conversion. 120 buyers.

That's 3x more revenue from the exact same list.

The difference?

One properly implemented multiplication point.

Here's your 30-day plan to find and exploit yours:

Days 1-3:

First, we need to find where your money is hiding.

Open your email platform. Pull these specific numbers:

• Total revenue from email in the last 90 days
• Number of sales from email
• Average order value from email
• Which emails drove 80% of that revenue

That last one is critical.

(If you don’t have a process to track these, that’s a whole different plan)

When I did this with a client last month, we discovered something wild. Out of 30 emails she sent in the last 90 days, just 4 generated 82% of her revenue.

Those 4 emails all had one thing in common: They focused on a specific transformation tied to a specific offer with a specific deadline.

Days 4-7:

Now we identify your multiplication point.

Could be your offer structure. Could be your email frequency. Could be your segmentation. Could be your follow-up sequence.

Here's how to find it:

Map out your current email-to-revenue flow:

• What happens when someone joins your list?
• How often do you pitch?
• What's your offer ladder?
• How do you follow up with non-buyers?

Look for the biggest gap. That's your multiplication point.

For most people, it's one of these three:

1. They pitch once and disappear (no follow-up)
2. They have one price point (no ladder)
3. They treat all subscribers the same (no segmentation)

Pick your biggest gap. That's what we're fixing.

Days 8-14:

This week, you're building your multiplication plan.

Let's say your gap is follow-up (most common).

Currently you send one email about your offer. 2% buy. You move on.

With a multiplication plan: You create a 7-email sequence that hits different angles. 6% buy. Triple the revenue.

Days 15-21:

Now you implement with one crucial difference: You're going to test on a segment first.

Take 20% of your list. The most engaged 20%. Run your multiplication plan on them.

Track these metrics religiously:

• Open rates per email
• Click rates per email
• Conversion rate overall
• Revenue per subscriber

Why test on a segment?

Because if it doesn't work on your most engaged subscribers, it won't work on anyone.

Better to know fast and adjust.

Days 22-28:

Your test worked. (It will if you followed the structure.)

Now you deploy to your entire list with confidence.

But you're going to create variations based on engagement levels.

Highly engaged subscribers: Get the premium version

Moderately engaged: Get the standard version with upgrade path

Low engagement: Get the entry version with heavy proof

Same sequence structure with different offer levels for maximum revenue extraction.

Days 29-30:

Final step: Turn your one-time win into repeatable revenue.

Document what worked:

• Exact email angles
• Conversion rates by segment
• Revenue per email metrics

Then schedule it to run automatically for new subscribers and quarterly for existing ones.

Real results from real businesses

An ads strategist used this exact process last quarter:

• Week 1: Identified follow-up as multiplication point
• Week 2: Built 7-email sequence
• Week 3: Tested on 500 engaged subscribers
• Week 4: Rolled out to full list of 2,400

Results: $4,200 in week 3 test. $16,800 in week 4 rollout. From emails to people who had already said no.

A business coach tried it with offer architecture as her multiplication point:

• Added two offer levels to her single program
• Created specific sequences for each level
• Segmented based on engagement

Results: Went from $8K months to $19K months.

So, if your list could generate an extra $10K per month (conservative for most lists over 1,000), that's:

• $333 per day
• $2,331 per week
• $10,000 per month

Gone. Forever.

While you're tweaking subject lines and scheduling "value" emails that train people not to buy.

But the plan is above. The timeline is realistic. The results are typical when properly implemented.

Most will read this, nod, and go back to what they're doing.

But if you're ready to stop leaving money on the table and start multiplying what you already have...

Day 1 starts now.

Now, you must be thinking…

"This sounds great, but I need help implementing it."

Fair enough. Creating something like this while running your business is like changing tires while driving.

So here's what I'm offering:

​One VIP day. I’ll build your entire 30-day multiplication plan.

In 5 focused hours, I'll:

• Find your hidden $10K
• Identify your specific multiplication point
• Map out your complete email sequences
• Create your segmentation strategy
• Set up your testing framework
• Map out your exact 30-day execution plan

You'll walk away with:

• Word-for-word emais customized for your business
• Your complete multiplication plan ready to deploy
• A day-by-day implementation schedule
• Direct access to me for troubleshooting during your 30-day sprint

Investment: $1,800 (or $600 x 3)

I only do 3 VIP days per month. So if you’re interested…

​Find all the details + Apply here →​

See you on the other side.

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