She'd just finished her 3rd sales call of the day.
The prospect "loved everything" but needed to "check their finances" before investing.
Translation: They were never going to buy.
35 sales calls in September. 6 closed. $25K in revenue.
The math was brutal. Each call averaged 45 minutes. Add prep time, follow-ups, and recovery from rejection? She was spending 40+ hours per month just TRYING to make sales.
For $25K.
That's $625 per hour of sales effort. Before expenses. Before taxes. Before the therapy bills from burnout.
But hey, at least she was "busy" right?
(Spoiler: Being busy is not a business strategy. It's a coping mechanism for people who don't know how to sell properly.)
In October we started working together.
November was different.
11 calls. 8 closed. $40K in revenue.
Same Raelyn. Same offer. Same price point.
The only thing that changed?
We stopped using her email list as a glorified appointment booking system.
See, most business owners treat their email list like a necessary evil. Something they "should" have. A box to check.
They collect email addresses like they're Pokemon cards, then blast out:
- "Book a call with me!"
- "Let's jump on a quick chat!"
- "I have 3 spots open this week!"
Then they wonder why they're exhausted, not making enough sales, and questioning their life choices.
But your email list isn't a waiting room. It's a sales floor.
Every email should be closing.
Not in a sleazy, used-car-salesman way. But in a "here's exactly why you need this and what happens if you don't get it" way.
When we rebuilt Raelyn's email strategy, we got surgical:
First, we documented every single objection from those 35 calls.
Every "I need to think about it."
Every "Is there a payment plan?"
Every "How do I know this will work for me?"
58 objections + psychological triggers in total.
Then we turned that data into emails.
Not boring FAQ emails.
Story-driven, belief-shifting, "oh shit, that's exactly what I needed to hear" emails.
We created a 5-email “let’s work together” campaign as a test.
5 emails that prospects HAD to read before they could even see Raelyn's calendar link:
Email 1: Why their current approach (based on 3 different approaches collected from the calls) is making things worse
Email 2: The possibility (what's actually available to them)
Email 3: The method (how her system works, with proof)
Email 4: The investment (price, terms, and why it's worth triple)
Email 5: The decision email (you're either in or you're out)
No calendar link until they clicked through all five.
Because here's what you don’t know about sales calls:
Most people booking them aren't ready to buy. They're ready to THINK about buying. Big difference.
They want free consulting. They want to "pick your brain." They want validation that their excuses are valid.
They want everything except to actually pay you.
But when someone reads through five carefully crafted emails that:
- Agitate their pain points
- Demonstrate your expertise
- Showcase transformations
- Handle their objections
- Make the investment a no-brainer
... they don't need to "think about it" anymore.
They've already thought. They've already decided. The call is just a formality.
Raelyn's first call in November? Lasted 18 minutes.
"I read all your emails" the prospect said. "I'm ready to start. What's next?"
$5K collected. No convincing needed.
This is what happens when you stop treating email like a newsletter and start treating it like a salesperson. Your best salesperson. The one who never sleeps, never forgets the script, and never has a bad day.
The real beauty? This system only gets better over time.
Every objection becomes an email. Every success story becomes social proof. Every transformation becomes a case study.
Your email list becomes a 24/7 sales machine that pre-qualifies, pre-educates, and pre-sells everyone who enters your world.
While you? You only talk to people who are ready to buy.
There’s no free consulting disguised as "discovery calls". No more 40-hour months of sales busywork.
There’s only qualified conversations with ideal clients who value what you do.
Raelyn's December numbers? 9 calls. 7 closed. $43K revenue.
All because she stopped trying to convince everyone and started letting her emails do the heavy lifting.
Now she spends her evenings reading books instead of doing follow-ups. Her weekends are for her family, not for "catching up on sales calls". Her business runs like a machine, not like a circus.
And those 24 people who would've wasted her time with calls?
They either:
- Bought her lower-ticket offer instead (pure profit)
- Unsubscribed (thank god)
- Stayed on her list for when they're actually ready (future money)
Everyone wins. Except your competition who's still grinding out 35 calls a month.
Look, I get it. Sales calls feel productive. You're talking to real humans! You're building relationships! You're DOING SOMETHING!
But activity isn't achievement.
And if you're spending more time selling than delivering, you don't have a business. You have an expensive hobby.
The path from slavery to sales calls to email-powered sales isn't complicated. It's just most people won't do it because it requires:
- Admitting your current approach isn't working
- Documenting what actually happens on calls
- Writing emails that sell (not just "provide value")
- Having the balls to gate your calendar
- Trusting the process even when it feels uncomfortable
But if you can do those five things? You can cut your sales calls by 70% while increasing revenue by 60%.
Just like Raelyn did.
Just like my other clients have.
Just like you could too.
If you're ready to stop being a slave to your sales calendar.
P.S. I have exactly ONE spot open for a done-for-you email strategy and management retainer. This is for someone who’s already making consistent sales but want to scale without burning out.
You bring the expertise and offer. I bring the email strategy that turns your list into a sales machine. Together we build something that sells while you sleep.
Interested? Reply back and we’ll have a chat.
Or you can find all the details here + ask for a call.