Let me hurt your feelings real quick.
Your followers don't give a f*ck about you.
They follow 847 other accounts.
You're competing with their cousin's baby photos, their ex's thirst traps, and Gordon Ramsay screaming at incompetent chefs.
The algorithm decides IF they see your content. Their goldfish attention span decides if they'll watch past 3 seconds.
But email?
Email is where people go to actually GET SHIT DONE.
When someone sees your name in their inbox, they CHOSE to open it. No algorithm. No competition from cat videos. It's just you and them.
That's intimacy money can't buy.
(Well, technically it can. That's what ads are for. But you get my point.)
The strategy that'll make you $10-20K (minimum)
Alright, let's get tactical.
If I had 10K engaged followers and multiple offers, here's EXACTLY how I'd turn that into predictable monthly revenue:
(Basically what I do with a lot of my clients)
Step 1: The "One ring to rule them all" lead magnet
Throw away your 73 different freebies. I'm serious. Delete them.
You need ONE lead magnet so good that people would feel guilty getting it for free.
Not some recycled blog post turned PDF. Not "5 tips" they could ChatGPT. Something that makes them go "wait, this is FREE?"
Real examples that have worked well:
- "The 90-minute weekly routine that replaced my VA"
- "Copy my exact $10K launch sequence (14 Emails Included)"
Notice what these do:
- Ultra specific outcome
- Implies immediate implementation
- Feels like you're giving away trade secrets
My rule?
If you're not slightly uncomfortable giving it away for free, it's not good enough.
Step 2: Content that actually converts (Novel concept, I know)
Your social posts need to stop being inspirational quotes over sunset photos.
Every piece of content should do THREE things:
- Showcase your expertise
- Create desire for your methodology
- Naturally lead to your lead magnet
Example:
Instead of: "Monday motivation! You got this! 💪"
Try: "My client Sarah just cut her work week from 60 to 35 hours. And actually made MORE money. How? My exact approach time blocking I teach in my systems program. (Fun fact: it has nothing to do with waking up at 4 AM or cold showers)"
Basic example, I know.
But, see how that works?
Value given ✓
Authority established ✓
Curiosity created ✓
Then in the PS: "The exact time-blocking template Sarah used is in my bio. It's technique #3 of 7 in my free workshop."
Not "link in bio 🙏"
Give them a REASON to move.
Step 3: The welcome sequence that builds obsession
Most welcome sequences suck harder than a Dyson vacuum.
They're either:
- Sales pitch after sales pitch (desperate much?)
- "Value" emails with no point (congratulations, you're broke)
- Weekly newsletters about your cat (unless you sell cat products, stop)
Try this instead:
Email 1: The "Holy sh*t" hook
Start with your most outrageous success story. Make them question reality.
Email 2: The belief buster
What BS are they believing that's keeping them stuck?
Email 3: The method behind the madness
Share your unique approach. Make them see why everything else they've tried failed.
Email 4: The transformation timeline
Show what's possible in 30-60-90 days with your approach.
Email 5: The "Choose your own adventure" segmentation
This is where we get sneaky.
Subject: "Quick question (10 seconds)"
"I've been sharing a lot about building profitable email systems, and I'm curious what YOUR biggest challenge is:
A) I have followers but they won't buy anything
B) I can sell but I'm chained to my laptop 24/7
C) I want to scale but don't trust anyone else to deliver
D) Something else (hit reply - I read everything)"
Each letter goes to a different URL. Each URL tags them. Each tag triggers a different sequence.
BOOM. Self-segmentation.
Emails 6-8: The precision strike
Based on their click, they get 3 emails about ONLY that problem and ONLY that solution.
There’s no confusion. No "here's my entire offer stack, good luck"
Only:
You have this problem → Here's how I solve it → Here's how you can too
The math
I know you think I'm full of it, so let's get specific:
10K followers → 2K email subscribers (20% opt-in with a good lead magnet)
2K subscribers → 800 self-segment (40% click rate)
800 targeted leads → 40 sales at 5% conversion
40 sales × $1,000 = $40,000
"But my conversion rate won't be 5%"
Fine. Make it 2.5%. That's still $20K.
Make it 1.25%. That's still $10K.
From ONE sequence you set up ONCE.
Here's where it gets sexy
Month 1: They buy your $500 starter program
Month 3: They upgrade to your $2K signature course
Month 6: They join your $5K mastermind
Month 12: They're begging for your $10K VIP day
Social media followers unfollow when they get bored.
Email subscribers become raving fans who throw money at you.
I have clients with subscribers who've paid them over $50K. Started with a $497 workshop.
Try getting that from someone who only double-taps your Reels.
Look, I know what's going through your head right now.
"This sounds great but..."
- I don't know what tech to use
- I can't write emails
- I don't have time to set this up
- My audience is different
- Mercury is in retrograde
Here's the thing…
While you're perfecting your Instagram aesthetic, someone with worse content but better systems is stealing your customers.
While you're waiting for 100K followers, someone with 500 email subscribers just out-earned you.
The part where I make you an offer
I could end this email with some motivational BS about "you got this!" and "just start today!"
But we both know it won’t help.
Not because you're lazy. Because you're already juggling 47 things and learning email marketing feels like trying to perform brain surgery with a spoon.
So here's what I propose:
I'll build this entire system for you.
- The lead magnet + landing page that converts at 40%
- The welcome sequence that builds obsession
- The segmentation emails that boost sales
- The sales sequences that print money
- All the tech setup and integration
You keep being brilliant at what you do. I'll handle turning your followers into buyers.
Two months from now, you could be seeing your first $10K email campaign.
Ready?
Hit reply and let’s have a chat.
Or you could still be posting inspirational content hoping this time will be different.
P.S. If you're thinking "but I don't even have 10K followers" - GOOD. Let’s start building your email list now. You have the edge to do it RIGHT from the start. Find all the details here + apply to work with me.