I'm knee-deep in a client's launch strategy right now.

(You may even know them 👀 They’re a big name on LinkedIn)

We're targeting $150K+ in revenue from a single launch.

80 spots at $1499. 20 VIP spots at $2499.

Not a small goal, but completely doable with the right strategy.

This isn't my first rodeo. My clients have been hitting these numbers consistently.

But what makes this interesting is how we're mapping it out.

Last time, he'd spent $8,000 with a "launch expert" who promised a 6-figure launch.

Result? A whopping $22K in sales.

The worst part? The so-called expert blamed it on the "algorithm" and "iOS updates"

Never their strategy. Never their execution. Always some external force.

I call bull.

So now, I’m mapping out this client's redemption launch.

His email list? Just 3,400 people. Scaterred without much data.

Not ideal. But we'll make it work.

How?

By completely flipping the typical launch formula.

We've thrown out the 3-day video series nonsense, the fake countdown timers, and all the manipulative garbage that might've worked in 2018 but now triggers your audience's BS detector faster than my mom spots a lie about who ate the last gulab jamun.

And we're definitely not following the "just send more emails" advice that float-tie marketing bros keep shouting from their rented Lambos.

Instead, we've crafted a 4-phase system that actually respects your audience's intelligence:

Phase 1: Audience building + priming

The foundation most people try to skip.

What's the point of selling if we don't have the right audience to sell to?

See, there's a massive difference between having an email list and having an audience of buyers.

One opens your emails. The other pulls out their credit card.

So, for the first 6 weeks, we're focusing on one thing only:

Building a small army of people who are actively seeking the transformation our client provides.

Not just throwing up some random lead magnet and praying.

We'll be:

1. Hosting a 30-minute "unlock session" where we'll shatter one core belief holding people back (nothing to sell, all value, massive positioning)
2. Running a simple 5-day challenge that proves our methodology works (building social proof in real-time)
3. Creating what I call "Nod content" – stuff so specific to their situation that they can't help but nod along while reading it

I learned this from a previous client who increased their conversions by 47% after we restructured their pre-launch phase.

Nobody talks enough about this part of launching. It's unsexy work. But it's what separates the 6-figure launches from the embarrassing flops.

Phase 2: Pre-launch waitlist

Time to build an electric fence around our offer.

I was working with this fitness coach last year.

Great program. Life-changing results for clients. Solid testimonials.

But his launches always underperformed.

After digging in, I found the problem: there was zero exclusivity.

Everyone could buy. Everyone was welcome. Everyone got the same pitch.

And when everyone's invited, nobody feels special.

For this $150K launch, we're creating a waitlist with teeth:

We're offering early-bird pricing at 20% off the regular rate, but here's the twist:

You don't just join the waitlist. You apply for it.

And we're capping it at 40 spots.

The application is simple, just 3 questions:

1. What's your biggest struggle with [specific problem]?
2. What have you already tried to solve it?
3. Why do you think our approach might be different?

These questions do double duty:

They make people sell themselves on why they need this program. They give us precise language to use in our launch emails.

Last time I implemented this, a client's conversion rate jumped from a sad 2.3% to 6.7%.

That's not a small improvement. That's nearly tripling their results.

While everyone else is focused on writing "better" sales pages, we're focused on creating buying experiences that feel like a privilege, not a transaction.

Phase 3: Launch

This is where most businesses face nada.

Not because their offer sucks.

Not because their audience isn't interested.

But because they're selling features instead of identity shifts.

I've worked on dozens of launches and analyzed hundreds of launch sequences. The difference between the 6-figure winners and the duds comes down to one thing:

The winners sell who you'll become. The losers sell what you'll get.

For this $150K launch, we're using what I call "Belief ladder" emails.

Each email targets a specific limiting belief and replaces it with an empowering one.

This is subtle but powerful shift techniques that work like magic.

And each email focuses on ONE shift only. We're not trying to change their entire worldview in a single email.

One client reported that after implementing this approach, their sales conversations went from "I’ll let you know" to "How soon can I start?"

That's the power of belief-focused emails rather than feature-vomit emails.

I could teach a whole masterclass just on this phase alone (maybe I will someday). But that's the essence of it.

Phase 4: Post-launch

The gold mine nobody bothers to dig.

Most people finish their launch, count their money (or lick their wounds), and immediately start planning the next one.

Big mistake.

The post-launch phase is literally where your next launch's success gets determined.

I've set up a 3-part feedback loop for this $150K launch:

1. The buyer's high survey: sent 48 hours after purchase when they're still riding the emotional high. We ask: "What finally made you decide to buy now instead of waiting?" (This reveals the real triggers, not what they think made them buy)
2. The "Not this time" analysis: we incentivize non-buyers with a valuable free resource in exchange for telling us the real reason they didn't buy. Not some generic form. But a real conversation.
3. Email effectiveness tracking: Beyond open + click rates, we're tracking which specific emails drove sales. Some emails get great open rates but zero sales. Others get mediocre opens but drive 80% of revenue.

On our last launch, we discovered something wild.

We had 11 emails in our sequence. Email #6 had the lowest open rate (37%) but generated 42% of all sales.

Why?

It addressed the single biggest objection head-on with a powerful reframe.

Guess which email theme we're doubling down on for this launch?

So, this isn't just collecting data for the sake of it. This is surgical precision for your next offer.

But here's the real question:

Do you have a launch coming up that actually needs to work?

Not "hope it works."
Not "pray it works."

But NEEDS to work?

If you're nodding, here's what I want you to do.

Hit reply and tell me:

1. What you're selling (and at what price point)
2. When you need to launch
3. The single biggest challenge you're facing with it

If it seems like we'd be a good fit to work together on your launch, we’ll have a chat.

(The investment for my launch strategy + execution package is $5200 or $1900 x 3 installments)

P.S. I’ve mentioned this before too. There's a weird psychological barrier around the 60-day mark before a launch. If you try to plan earlier than that, your brain convinces you there's "plenty of time." If you start later, you're in panic mode and make bad decisions.

The sweet spot is exactly 8 weeks before cart open. That's when you need your strategy locked in.

So if you're launching in August or September, now is literally the perfect time to get this figured out.

---

---