Last month, my client Jessica fired herself from 60% of her business roles.

Two months ago, she was making $9K/month and working 60+ hours a week.

This month?

Almost $17K (with 2 days left) and she's working 25 hours a week.

Coincidence?

Maybe not.

I've been watching this pattern repeat itself with almost scary precision across my multi 6-figure clients.

While everyone else is out there trying to become some kind of entrepreneurial superhero, these folks are quietly doing the opposite.

They're quitting most of their business tasks.

And their bank accounts are thanking them for it.

Meanwhile, most entrepreneurs are still clinging to this outdated, ego-driven belief that they need to master EVERYTHING in their business.

"I should be able to write my own emails!"
"I need to understand every aspect of my funnel!"
"I can't afford to outsource until I hit $XYZ!"

Do you know what I call this?

Absolute nonsense.

I used to believe this garbage too.

Thought I needed to be some kind of entrepreneurial octopus with tentacles in every part of my business.

Marketing, sales, operations, content creation, admin, tech, email funnels, lead generation, social media, customer service, accounting...

(The first thing I fully outsourced was my accounting)

Those humble brag LinkedIn posts will tell you that this is just "part of the entrepreneurial journey".

It's part of the path to burnout, not success.

Let me break down what these multi 6-figure business owners (that I personally know and have worked with) actually do differently:

1) They obsessively focus on their zone of genius

That coach making $50K months?

She's not building her email sequences. She's coaching.

That course creator pulling in $30K launches?

He's not tweaking his email deliverability. He's creating amazing course content.

That consultant booking out months in advance?

She's not A/B testing subject lines. She's delivering exceptional results for clients.

These people understand that their primary job is to be EXCEPTIONAL at their craft.

Not to be mediocre at 17 different business functions.

2) They delegate strategically, not randomly

I noticed that successful entrepreneurs don't just "outsource everything".

Instead, they specifically delegate tasks that:

• Drain their energy
• Aren't a good use of their unique skills
• Have a clear ROI when outsourced
• Can be systematized

For example:

Email marketing? That's something they almost always delegate to experts. Because it's technical, time-intensive, and has measurable ROI.

Social media management? Often delegated.

Accounting? Yes.

PR? Yes.

Client delivery? Almost never delegated (unless they've scaled to a team model).

3) They make decisive investments, not endless small purchases

The struggling entrepreneur: Buys 15 different $97 courses, never implements any of them fully.

The multi 6-figure entrepreneur: Invests $2K-$15K in the right expert to handle a specific function entirely.

See the difference?

One is collecting information. The other is buying results.

Real example:

A client of mine struggled for MONTHS trying to DIY her email funnel with various courses and templates.

After finally deciding to invest in having me build a custom email strategy, she generated $32K in the first month from her email list.

That's what happens when you stop trying to master everything and start making strategic investments.

So what's the real cost of believing you need to master everything yourself?

It's fucking expensive, that's what it is.

It's costing you:

• The $15K+ in monthly revenue you're not generating
• The 10+ hours a week you're wasting on low-impact tasks
• Your mental health as you try to be everything to everyone
• The joy that made you start this business in the first place

I can't tell you how many brilliant business owners I've seen who are making $7-10K months while spending half their time figuring out why their ConvertKit automations broke.

That's like watching a world-class surgeon spend half their day mopping the hospital floors.

It's not noble. It's not "entrepreneurial grit".

It's a tragic waste of your gifts.

Your job isn't to be good at email marketing. Your job is to be so damn good at your core offering that people can't stop talking about you.

Everything else?

That's what specialists are for.

Here’s what my awesome clients have told me:

"I used to cancel client calls because I had to 'fix my email sequences'. Now I haven't touched my email backend in 3 months, my list has grown by 47%, and my revenue is up 112%. I literally forget my emails exist until I see the sales notifications"

"I was scared to invest in an email strategist when I was only making $9K months. Now I realize I was ONLY making $9K months BECAUSE I didn't invest. Since delegating my email strategy, I've had my first $15K month, then $21K, and now I'm tracking for $30K"

So what now?

Here's your game plan:

1. Get brutally honest about what you're genuinely exceptional at. Not good. Not decent. EXCEPTIONAL. That's your zone of genius. Everything else is negotiable.
2. Calculate how many hours you waste weekly on tasks that make you want to throw your laptop out the window. Multiply that by your hourly rate. That's what DIY is costing you.
3. Identify the ONE business function that:
   • Takes the most of your time
   • Is furthest from your zone of genius
   • Has the clearest ROI when done well
4. Make ONE decisive investment in that area – not a cheap course, not a template, but an actual solution that removes this entire function from your plate.

Look, I don't dance around it:

I'm obsessed with email strategy. It's my zone of genius. I live it, breathe it, dream about it (yes, I know that's sad).

When clients hand over their email marketing to me, two things happen:

1. They suddenly have 10-20 extra hours each week to do what only THEY can do
2. Their email system transforms from a time-sucking nightmare into a predictable revenue engine

My clients typically see a positive ROI within 3 weeks and their email revenue increase by 30-300% in the first 90 days.

Not because I'm some marketing guru, but because I'm doing what I'm exceptional at while they focus on what THEY'RE exceptional at.

That's the real secret to scaling past 6-figures. Not working harder. Working right.

Want to see if offloading your email marketing could create similar results for you? Hit reply with "Let's talk" and we can explore if we're a good fit.

P.S. I'm taking on just 2 new clients next month for my done-for-you email strategy and management service. If you're tired of being a mediocre email marketer instead of an exceptional creator/coach/consultant/service provider, let's chat and have a straight conversation about whether it makes sense.

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