Summers can kill your email conversion rates.

Open rates drop. Sales slow down. And that perfectly crafted funnel you built? It might sit there collecting dust.

I've seen it happen with clients across every niche, from health coaches to course creators to consultants.

While your subscribers are splashing at the beach or hiking in the mountains, your carefully crafted emails remain unread.

You put too much effort into your business to watch it stall during a predictable summer slowdown.

Most online business owners just accept the summer slump as inevitable. They say, "Everyone's on vacation. Sales will pick up in September"

Blah Blah Blah.

But that's leaving money on the table.

The difference between businesses that struggle through summer and those that maintain (or even grow) their revenue isn't luck.

It's strategy. Yes, STRATEGY.

Last summer, I worked with a fitness coach who completely restructured her email approach. While other coaches in her niche complained about the "summer curse" her program enrollment actually increased by 18%.

I also helped a relationship coach pivot her summer messaging. Instead of seeing the typical 30-40% drop, her webinar registrations dipped just 7%.

So yes, the summer slump isn't your fate. But your preparation is your power.

Why the summer slump happens

Your subscribers aren't suddenly losing interest in what you offer. They're just:

1. Shifting their attention to vacations, kids' activities, and outdoor time
2. Breaking their normal routines (including when they check emails)
3. Making fewer buying decisions overall

This creates the perfect storm for declining engagement.

But you can navigate through it.

Your summer-proof email strategy

Instead of watching your numbers drop, implement these:

1) Segment for summer engagement

Not everyone vanishes during summer.

Some of your subscribers might actually be MORE available (teachers on break, parents with different schedules, or people taking "staycations").

Create segments based on:

• Who opened your emails last summer (it’s okay if you don’t have this data)
• Recent engagement patterns
• Time zones and locations (summer behaviors vary globally)

This allows you to focus your best efforts on people actually checking email, rather than shouting into the void.

2) Adjust your sending rhythm

That perfectly optimized sending schedule you've been using all year probably needs a summer makeover.

When life patterns change, email habits change too.

For summer months:

• Test weekend sends when people have downtime
• Try evening sends when folks check devices after daily activities
• Consider a completely different cadence (maybe fewer, more impactful emails)

Let your audience guide you, not conventional wisdom.

3) Have an automated funnel in place

Summer is the perfect time to let automation do the heavy lifting.

Create an automated sequence that:

• Attracts active people during summer
• Nurtures them with highly relevant content + narratives
• Presents offers suited to summer mindsets
• Follows up automatically as they engage

Then drive traffic strategically to this funnel.

This works incredibly well for a client.

While her regular newsletter saw declining opens, her automated funnel maintained a 12% conversion rate throughout June, July and August.

4) Simplify your offers

Summer isn't the time for complicated, multi-step offers.

Your subscribers have limited mental bandwidth for decision-making.

Make purchasing ridiculously simple:

• One clear offer instead of multiple options
• Shorter sales sequence (6-7 emails might outperform 15)
• Quick wins rather than long-term commitments

Don't tackle summer alone

Want to make sure your email strategy doesn't melt this summer?

I've got you covered.

My VIP Email/Funnel Day is perfect for creating a summer-proof plan.

In just one focused day together, we'll:

• Build your automated funnel
• Create segments that target your most active subscribers
• Craft a simplified offer that matches summer psychology
• Set up systems that work while you enjoy your own vacation

You can skip the trial and error and get a customized summer email plan that works.

There’s 1 VIP Day spot available for April and 3 available for May.

​→ Find all the details here and reserve your spot​

I mean, I just got back from my vacation (for the time being), so I’m hella pumped to create some good stuff with you.

---

---