You're sitting there right now, probably sipping your coffee, thinking about that amazing offer you're planning to launch in August or September.
You've got big dreams for it.
You can almost taste the success.
You're imagining those sales notifications pinging your phone every few minutes.
But let me drop a truth bomb on your perfect launch fantasy:
If you haven't started preparing your audience YET, you're already behind.
Way behind.
And I'm not talking about your offer creation, I'm talking about the invisible work that ACTUALLY determines your conversion rate.
People thinking they can whip up a successful launch strategy two weeks before cart open, then wondering why they're left with little to no sales and a bruised ego.
So if you're planning to launch ANYTHING between August and September...
And you haven't started preparing your audience yet?
You're basically planning to fail.
It may sound harsh, but it’s a fact.
You spend weeks (or months!) perfecting your offer, polishing every detail, making it absolutely irresistible...
But give zero thought to preparing your audience's psychology for the purchase decision.
Your audience doesn't wake up one random Tuesday morning suddenly ready to throw money at you.
(Wouldn't that be nice though?)
Currently, you're probably:
- Obsessing over your offer details while completely ignoring audience preparation
- Planning to "ramp up" your emails a week before launch (which is like trying to make friends with someone the day before asking to borrow $2,000)
- Assuming your regular content is enough of a "warm-up" (spoiler: it's not)
- Thinking your enthusiasm will be contagious enough to convert cold subscribers
That’s not how it’s going to work.
Your launch results are determined LONG before your cart ever opens.
It's not about the fancy sales page or the perfectly crafted email sequence you'll write the night before launch.
It's about the strategic breadcrumbs you drop in the months BEFORE.
It’s the invisible launch timeline and all the behind-the-scenes work that ACTUALLY determines your conversion rate.
If you ignore this and keep the "I'll figure it out later" approach:
- Your open rates will tank right when you need them most
- Your audience will feel ambushed by your sudden sales pitches
- You'll work 3x harder during launch week for 5x fewer sales
- You'll blame your offer, your audience, Mercury retrograde… everything except the real culprit: lack of preparation
I've seen it so many times.
Last year, a client implemented my 90-day pre-launch strategy and saw their conversion rate jump from 3% (previous launch) to nearly 12%.
For the same damn offer.
The difference wasn't some magical sales template or fancy tech stack.
It was the psychological runway we built:
Planting seeds, challenging limiting beliefs, and creating strategic anticipation LONG before the offer dropped.
So what should you be doing RIGHT NOW for your Aug-Sep launch?
(Yes, RIGHT NOW, not next month)
▶︎ Start the belief-shifting process
What must your audience believe to buy your offer? Start planting those seeds NOW. Their beliefs about your solution matter more than the solution itself.
▶︎ Create strategic "Aha!" moments
Engineer content that showcases the gap between where they are and where they could be with your help. Make them feel that gap viscerally.
▶︎ Collect buyer language
Stop guessing what your audience wants to hear. Ask them. Record calls. Send surveys. Their exact words are worth more than gold when launch time comes.
▶︎ Test your messaging
Try different angles, stories, and hooks NOW to see what resonates. Launch week is NOT the time to figure out what works.
Look, I get it.
Right now, you're thinking, "But I've got SO much to figure out with my actual offer!"
That's exactly why you need to start the audience prep WHILE you're finalizing your offer.
The insights you gain from this pre-launch work will actually make your offer BETTER and more aligned with what your audience will pay for.
I've worked with dozens of entrepreneurs through this exact process, turning their "hope for the best" launches into strategically engineered successes.
The last three launches we worked on did $100K+.
Want to chat about YOUR upcoming launch?
Hit reply with "NEED LAUNCH HELP" and let's see if I can help you map out a strategy that actually works.
Or
Go here to find all the details and request a call.
I've got 3 spots open for launch strategy + execution clients starting in June. First come, first served (if we’re a right fit).
P.S. If you're thinking "but what if my offer changes between now and launch?", that's EXACTLY the point of starting early. Your pre-launch work will give you clarity on what your offer SHOULD be. Your audience will literally tell you what they want to buy if you're listening.